Project: Trendify App

Problem

Users felt overwhelmed by cluttered and impersonal fashion apps, making it difficult to discover emerging trends and curate a personal style. Existing platforms were often difficult to navigate, leading to user drop-off. The challenge was to design a streamlined, personalized experience that blended inspiration with a seamless shopping journey.

My Role

As the lead UI/UX Designer, I was responsible for the entire design process. This included:

• User Research & Competitive Analysis

• Creating User Personas & Journey Maps

• Developing User Flows & Wireframes

• Building High-Fidelity Prototypes & UI Design

  
  

  
  

The Process

We began with in-depth user interviews to pinpoint key frustrations with existing apps. The primary insight was that users wanted "inspiration, not just a catalog."

Based on this, I developed user personas and mapped out a simplified user flow that prioritized discovery. I sketched low-fidelity wireframes to establish the core app structure, focusing on an intuitive "Your Feed" home screen. After iterating on feedback, I built a high-fidelity, interactive prototype in Figma.

The Solution & Impact

The final solution is "Trendify," a clean, content-first fashion app with a highly personalized feed that learns from user behavior. By simplifying the discovery process and creating a one-click path from inspiration to checkout, we designed an intuitive and engaging platform.