Project: ServiceMate (Home Service App)

The Problem

Users struggled to find reliable, trustworthy, and vetted professionals for common home services like plumbing, cleaning, and electrical work. The existing process was fragmented, relying on word-of-mouth or unverified online listings. This led to major user frustrations, including unpredictable pricing, inconsistent service quality, and scheduling difficulties.

My Role

As the UI/UX Designer, I was responsible for the complete design of the mobile app from concept to prototype. My key responsibilities included:

• Conducting user research to identify homeowner pain points.

• Creating user personas and mapping the end-to-end service booking journey.

• Developing wireframes and user flows for all core features.

• Designing the high-fidelity UI

The Process

The design process began with user interviews, which confirmed that trust and simplicity were the two biggest user needs. Users were anxious about safety and annoyed by complicated booking forms.

Based on this, I focused the entire user flow on a simple, 3-step booking process: 1. Select Service, 2. Choose Provider, 3. Book & Pay. I created wireframes to map out the key screens, paying special attention to the "Provider Profile" page to build user trust through ratings, reviews, and "verified" badges. This was then built into a high-fidelity prototype in Figma, which we tested to ensure the booking process was frictionless.

The Solution & Impact

The result is ServiceMate, a clean, intuitive, and secure platform that connects homeowners with top-rated service professionals. The final design features a transparent rating system, clear upfront pricing, and in-app chat to simplify communication.